When Kindle Direct Publishing (KDP) launched, the writing world took a gigantic evolutionary leap forward. Since then, Amazon’s eBook sales have consistently outpaced print book sales. Then, Amazon started Kindle Blog Subscriptions for the Kindle Marketplace, which focused specifically on Kindle users. For a modest fee (usually between $0.99 and $1.99 per month), users could subscribe monthly to a multitude of newspapers, magazines, and blogs. The fresh content would be downloaded regularly to the reader’s Kindle device. Eventually, Amazon cancelled the newspaper and magazine subscription service, but decided to continue the blog subscriptions indefinitely. If you are a fiction writer, then you can use the blog subscription service to add to your bottom line.
Fiction vs. Non-Fiction
A quick browse of Alexa’s top websites shows that most of the top blogs contain non-fiction content. However, and herein lies the problem, most of the best-sellers on the Amazon Kindle Marketplace are fiction. Even though those two facts contradict each other, not all hope is lost. Fiction writers can still benefit from selling micro-payment subscriptions of their blog to Kindle users by creating a “blog novel.” Blog novels aren’t new, but they seem to be a perfect fit for the Kindle readership.
Learn From Someone Already Using Kindle Blog Subscriptions
John Locke is a popular Kindle eBook writer, and most of his books are novels based on one or two main story lines. Locke gained notoriety when he published his Kindle eBook, “How I Sold One Million eBooks in Five Months.” In the book, he credits a few of his blog posts as being instrumental in his success. This suggests that fiction readers do read the blogs of their favorite authors.
Seamlessly Splicing Your Blog Novel Into Your Existing Reader Base
Let’s assume that you are a Kindle author who writes science-fiction novels. You currently have two sci-fi novels on the Kindle Marketplace, and both of those are part of a series called, “Space Widgets.” You have a blog, but it is more of a portfolio and business card than anything else. You wouldn’t want to sell subscriptions to that blog, because the content would be all over the place; nobody wants to pay to read about where you went on vacation last week. Base each blog you sell subscriptions to, through the Kindle Marketplace, only on one series of books.
Therefore, when a customer pays to subscribe to your “Space Widgets” blog, make every update exclusively “Space Widgets” content. Instead of writing the third book in the “Space Widgets” series as a conventional Kindle eBook, create a blog novel for it. Grab a domain name that resembles the title of your third “Space Widgets” eBook. Install WordPress. Choose a minimalist theme, which makes the content stand out. Write approximately ten blog posts for the story, and be sure that each post is more than 400 words. Publish five posts right away, so the blog isn’t empty when visitors see it.
Create an updating schedule. One update per week is a good start; just make sure that you can stick to the schedule. With five unpublished posts in your queue, you won’t have to write any new posts for a month or so. Add your blog to the Amazon blog subscription service, and wait for the approval. It takes roughly twenty-four hours to get your blog approved. Once your blog is approved, then market it to your readership. At the end of your second “Space Widgets” eBook, place a hyperlink that links to your blog novel (which is also the third “Space Widgets” ebook). Explain to the reader the purpose of your blog, and how they can sign-up.
Back Away and Let It Grow
From that point on, be patient and let the readership build. Remember, people who purchase a subscription to your blog novel are more qualified than those who don’t. They have already shown that they like your material enough to whip out their credit card. Keep this in mind when adding further features to your blog, such as opt-in boxes and ads. Every author’s success will vary, but the potential for big profit is there. In addition, the subscriptions that Kindle sells are recurring memberships, which means monthly payments for you.
To help you gauge the quality of my content (as far as SEO goes) I have listed the important SEO factors contained within each post.
Keyword / keyphrase appears in 1 (out of 4) subheadings in the copy. While not a major ranking factor, this is beneficial.
You’ve never used this focus keyword before, very good.
The page title contains keyword / phrase, at the beginning which is considered to improve rankings.
The meta description contains the primary keyword / phrase.
There are 751 words contained in the body copy, this is more than the 300 word recommended minimum.
The page title is more than 40 characters and less than the recommended 70 character limit.
The keyword appears in the first paragraph of the copy.
Focus keyword was found in:
Article Heading: Yes (1)
Page title: Yes (1)
Page URL: Yes(1)
Content: Yes (1)
Meta description: Yes (1)